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National Open House Week

Realtors push National Open House weekend

HIGH POINT – Open house events have become the lost art of selling homes in the wave of technology, according to real estate professionals.

Following in the footsteps of the National Realtors Association, the High Point Regional Association of Realtors is employing efforts to bring the Nationwide Open House weekend to High Point on Saturday and Sunday. The event is designed to get homebuyers inside of homes rather than viewing them online and to remind potential buyers to take advantage of the federal government’s homebuyer’s tax credit before it runs out at the end of the month, officials said.

“Attention to open house events has dropped off a bit,” said Ken Wall, HPRAR president and operator of Providence Realty. “This event should bring some attention back to open houses and the fact that the tax credit is coming to an end.”

The HPRAR issued announcements to local real estate companies in hopes that as many Realtors as possible will hold open houses this weekend. Potential homebuyers can participate by looking up open-house announcements in print or online publications, contacting a real estate agency or using online programs such as Listingbook, which provides multiple listings service and open house information, Wall said. Jeannene Poarch, a broker with Allen Tate, said most open house events will have signs or balloons in front of them to attract potential buyers.

For buyers, going to an open house event is more beneficial than browsing homes online for several reasons, Wall said.

“Last week, I had a buyer in my office who, after seeing some photos of a house, didn’t want to take a look at it,” he said. “I talked them into actually touring the house. They came back and made an offer on it.”

“There’s something about being inside of a house and walking around it that you just can’t capture in a picture,” added Marvin Bultena, HPRAR multiple listings service president.

Wall said there’s still enough time to get a home under contract by April 30 to take advantage of the tax credit.

“This weekend will offer people a convenient way to see as many homes as they want in one weekend,” he said. “We expect to see a lot of people driving around.”

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