Home » W Hotel in Hoboken to host New Jersey Fashion Week

W Hotel in Hoboken to host New Jersey Fashion Week

Hoboken will be home to the Second annual New Jersey Fashion Week, officials announced.

Fashion Week will run from Oct. 9 through Oct. 13 and will be held at W Hoboken, 222 River St.

Mayor Dawn Zimmer said she is excited about the event and, although she admitted being a little “biased,” thought that the Mile Square City was the perfect setting for the event.

“We’re lively, creative, and a vibrant hub,” said Zimmer, who was wearing a necklace and jacket from some of Hoboken’s “unique boutiques.” Zimmer added that she was “thrilled” that Hoboken was hosting the event and announced that she and other local elected officials will take to the runway in support of NJFW.

NJFW founder Donnella Tillery said she is pleased to hold the event in Hoboken and is looking forward to raising money for the North Jersey affiliate of the Susan G. Komen Foundation, especially since October is Breast Cancer Awareness month.

Several young designers will be showing their Spring 2012 lines at the event including Helen Robles of HR Fashion. Robles, a model from the Dominican Republic, was inspired to create her line of “more sophisticated” bathing suits while working for numerous designers. In May, Robles turned her drawings and designs into real swimsuits and began showing her work in New York. Robles says she hopes to gain more experience from NJFW and to someday have her line in major stores like Macy’s, Neiman Marcus or Target.

W Hotel in Hoboken to host New Jersey Fashion Week

EnlargeReena Rose Sibayan/The Jersey JournalDuring the press conference announcing the 2nd annual New Jersey Fashion Week at the W Hotel in Hoboken this afternoon, Mayor Dawn Zimmer, center left, and Donnella Tilery, center right, owner and founder of DC PR WorldWide and founder of NJFW, pose with designers, front row from left, Justice Belle, Elena Vasilevsky, Helen Robles and 13-year-old Jazmin Brown. Behind them are Chris Nirschel, left, Hoboken chef and Next Food Network Star Season 7 finalist, and Olympic boxer Eric Kelly. Reena Rose Sibayan/The Jersey JournalW Hotel in Hoboken to host New Jersey Fashion Week gallery (5 photos)

  • W Hotel in Hoboken to host New Jersey Fashion Week
  • W Hotel in Hoboken to host New Jersey Fashion Week
  • W Hotel in Hoboken to host New Jersey Fashion Week

Jazmin Brown, another model-turned-designer, will be the week’s youngest designer at only 13. Brown said she has wanted to design since she was seven years old. As a model, she found mentoring and encouragement. “My designer inspired me to go after my dreams,” she said, noting that she even sewed some of the couture pieces in her line.


Newark jewelery designer Justice Belle of Rock Goddess Jewelry said she hopes to impress store owners with her colorful, handmade creations at NJFW. She also offered some accessorizing advice. “It’s really about your personal style and comfort. What you wear should complement you in every way and make you feel good.”

Ukranian designer Elena Vasilevsky will also show several of her collections including “Essentials” for men and women, “Atelier,” a luxury evening collection, “Rhythm,” a costume and performance collection, and “Momentum,” a fitness gear collection. “Every piece of my collection contains a piece of my soul,” said Vasilevsky. “My creations reveal personalities and allow individuals to refine their own unique beauty.”

Several celebrities will walk the runways during NJFW, including Hoboken chef Chris Nirschel and Olympic boxer Eric Kelly who will model for lines like Concur Style. Nirschel said modeling for NJFW is in line with his philosophy, “Finesse, fun and style.”

His friend Kelly – who also designs for his own line Triumph Sports Apparel, which dresses athletes like speed skater Apolo Anton Ono – said NJFW will help him “know what’s hot.”

“I’m just a small-town kid,” he said, “I’m hoping to meet new people and learn a lot from this.”

Hoboken native Eric Altomare of Eric Alt Salon will be in charge of hair at the event and will also have his own carnival-themed runway show featuring styles from big-name designers. Altomare, who has worked with stars like Lady GaGa, said that many celebrities will walk in his show including figure skater Johnny Weir.

The event will be sponsored by brands like LA Sunset Tan, which hosted many model casting calls, as well as Vitamin Water and Dove Chocolate, which will offer chocolate martinis and other treats at NJFW. A portion of Dove’s sales will also go to the Susan G. Komen Foundation.

A general one-day admission ticket for NJFW is $100. A portion of the ticket sales will be given to the Susan G. Komen Foundation. For more information, visit NewJerseyFashionWeek.com.